Begun means Eggplant or Brinjal or Aubergine. You choose the English name that you use at your place! Bhaja means fried dish. Begun Bhaja is deep-fried Eggplant! Plumpy and moist inside and has an amber coloured crusty texture on the top. A humble dish that appears almost every week in Bengali meals, when markets in Bengal are flooded with Eggplants in season!